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      Mattel Opens the Virtual Doors to the “Fisher-Price™ Toy Museum” on Instagram to Celebrate the Brand’s 90-Year Legacy in Phoenix


      • Mattel Opens the Virtual Doors to the “Fisher-Price™ Toy Museum” on Instagram to Celebrate the Brand’s 90-Year Legacy Photo #1
      1 of 1
      October 23, 2020

        (daily for 80 times)

      Phoenix, Arizona, United States
      Phoenix, Arizona

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      EVENT DETAILS
      Mattel Opens the Virtual Doors to the “Fisher-Price™ Toy Museum” on Instagram to Celebrate the Brand’s 90-Year Legacy

      Mattel has announced the grand opening of the Fisher-Price™ Toy Museum, a first-of-its-kind digital experience and virtual museum designed to celebrate the brand’s 90-year legacy. This museum is hosted via Instagram, and it enables visitors to relive their favorite toys through a curated exhibition. The museum also includes a digital gift shop that offers an assortment of apparel, accessories, housewares and more, featuring vintage imagery from Fisher-Price classic toys.

      At the museum, the legacy of Fisher-Price toys will be on full display. In honor of the brand’s anniversary year, the museum will feature more than 90 different exhibits that will be organized by decade, enabling visitors to easily locate the vintage toys from their childhood. The launch collection will include a variety of classic products creatively designed by artist, set designer, and photographer Leila Fakouri, who focused on keeping the toys as the star of each environment while incorporating dimensions and textures to create an authentic museum feel.

      A museum gift shop is included in the experience, housing 15 curated products that celebrate the brand’s timeless toys. Items will be available in limited

      You can experience the Fisher-Price Toy Museum for yourself by following @fisherprice.toymuseum on Instagram.

      Cost: Free -

      Categories: Kids & Family | Art Galleries & Exhibits | Museums & Attractions

      This event repeats daily for 80 times: Nov 25, Nov 26, Nov 27

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.

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